Staff

Greenway Arts Alliance Founders
JIM_4007 smaller whitney

Whitney Weston

Co-Founder/Artistic Director

Whitney Weston Co-founded Greenway Arts Alliance, along with Pierson Blaetz in 1997. She is a lifelong activist, committed to keep the arts and the community working together. Both within and outside the Greenway, Whitney has produced and performed in numerous shows and has earned recognition from the NAACP, Los Angeles Drama Critics Circle, L.A. Weekly, and the 2011 Women in Theatre Red Carpet Award.

JIM_4191 pierson smaller

Pierson Blaetz

Co-Founder/Artistic Director

Pierson Blaetz co-founded Greenway Arts Alliance, along with Whitney Weston` in 1997. He has spent a lifetime bridging the worlds of art and business. As a social entrepreneur he has founded three businesses including “Free Time,” a volunteer placement service, “InfoLink,” an information retrieval service and Greenway. As an artist, Pierson has produced, directed and performed in numerous film and theatre projects and has earned recognition from The Drama Circle Critics, NAACP, Garland Awards, LA Weekly and way back when The Drama-Logue Award for best male performance. Pierson has been recognized for outstanding service by the Mayors office, LA City Council, and LAUSD’s School Board and administrators union. Current Board memberships include The Melrose Business Improvement District, Friends of Fairfax and Greenway Arts Alliance.

MTP Management Team
Natalie Iturbe Jackson Head Shot 2021 smaller

Natalie Iturbe Jackson

Special Events & Marketing Manager

Natalie (she/her) is an artist and gardener, with over a decade of event planning and management experience.

Natalie has been part of Greenway Arts Alliance since 2011, establishing the market’s vendor booking systems and curating the merchandise in the market.   She oversees projects with the Vendor Team and the Music & Social Media Team.  Natalie oversees in market programming, and manages MTP’s special events, collaborations, non-profit and school group programs, sponsorships, media inquiries and marketing.

J.Scott_5-25-21_015

J. Scott Shonka

Operations & Safety Manager

J. Scott has been managing operations for Melrose Trading Post since 2012. His expertise in handling logistics was heightened by his military experience. A graduate of the United States Military Academy, he was qualified as Airborne and Ranger for the Army, served in the Gulf War (1991), and received an honorable discharge with the rank as Captain. Currently, he is a member of the Screen Actors Guild and has acted in numerous film and television projects.

patrick-150x150

Patrick Weinbrecht

Vendor Booking Manager

Patrick began working for Greenway in 2010, and what started out as a part-time gig has become a labor of love. He manages the MTP Vendor Team.  His professional experience includes 20+ years in customer service, event management, sales and bookkeeping.  Patrick loves the outdoors and nature photography so on his down time he’ll likely be on a hiking trail somewhere or at the beach.

Gus Klein

Gus Klein

PM Operations Manager
Gus Klein got his start in Dallas, TX with the Gift and Home Market trade shows as a bath and body manufacturer, just like the ones that can be found here at MTP.
He exhibited at New York Now!, Dallas Market Hall, Frankfurt’s Ambiente, and temp booths across Atlanta, Chicago, Vegas and High Point. After successfully selling his brand, he produced the Throckmorton Street Arts Fair, before moving to Los Angeles where he transitioned into the management of home furnishings showrooms in Beverly Hills and Topanga.
Eager to step into other opportunities, he joined the SAG actors union as a commercial actor and voice over artist. To offset the recent slowdowns in production, Gus revisited a calling he could uniquely contribute to, joining us as the afternoon Operations Manager at Melrose Trading Post.
Vendor & Operations Team Support
Jose Cruz

Jose Cruz

Vendor Booking Coordinator
Within a decade of Event Managing, Jose has had the privilege of overseeing numerous weddings, concerts, school/ city functions, and pop up events all throughout Southern California. Joining the vendor team, JC hopes to help grow Trading Post wherever the sun shines brightest, one vendor booking at a time. In his free time Jose enjoys going completely off grid to enjoy the simple things life has to offer. A History undergrad, JC is always open to learning new and forgotten historical trivia! A true hippie at heart, Jose firmly believes that ” it takes a village to raise a child” and that no soup is ever as good as the stone soup you share with a friend.  Happy to be here.
Emily-Renteria-Head-Shot-GAA-Website

Emily Renteria

Administrative Associate
Emily Renteria, a Fairfax High School alum, started working at Greenway in 2019 as a student worker at the Melrose Trading Post. A couple of years later, she joined the Greenway Court Theater as part of the Front of House team. She graduated from Cal State Long Beach with her Bachelor’s Degree in Business Administration with a concentration in Marketing. She has now joined the Greenway team as the Administrative Associate, supporting day-to-day operations and assisting across all departments. During her free time, she loves exploring new places with friends, listening to music, and going on hikes.
Music & Communications
MTP Logo High Resolution-01

TBD

Music Coordinator
MTP Logo High Resolution-01

TBD

Communications Coordinator

Want to get in touch?   Visit the Contact Page.